A studio that reads before it draws.
Vellum & Vine is a branding and design studio in Lisbon, working with premium consumer brands since 2014.
Every engagement opens the same way — with reading. The old copy, the founder's emails, the words customers use without being asked. A brand already has a voice; most of the time nobody has written it down.
From that we set the typographic palette and the language in the same pass, because a typeface is an argument about tone and a sentence is an argument about tone, and they have to agree. Only then does form follow — the mark, the colour, the system.
We keep the studio small on purpose. Four people, no juniors handed the difficult page. The person who reads your brief is the person who sets the last line of your packaging.
Read first.
We do not start drawing until we can describe the brand in a single sentence. If the sentence is wrong, the logo will be too.
Small on purpose.
Four people, no juniors handed the difficult page. The person who reads your brief is the person who sets your last line of copy.
Type is the argument.
A typeface is a position on tone, and so is a sentence. We choose them in the same pass, because they have to agree.