Service · 01
Brand Identity
The core system — naming, voice, logotype, and a typographic palette with rules that hold as the brand grows. We design the parts that have to survive a decade of use, not a single launch.
The engagement
An identity engagement produces the spine of the brand: how it is named, how it sounds, how it is set. We treat the logotype as the last decision rather than the first — it should be the natural consequence of a voice and a typeface already chosen, not a shape the rest of the brand is asked to obey. The deliverable is a system a future designer can extend without calling us.
What it includes
- —Naming and verbal identity
- —Logotype and monogram
- —Typographic palette and type rules
- —Colour and a usage system
- —A written brand book